9 tips to be a responsible fashion consumer
Hi dears, I hope you’re great! After making a big commitment two weeks ago, here are some tips about how to be a responsible fashion consumer. I hope you like it!
By Andy Ochoa
November 23th, 2020
This year has been a year of great changes and fashion is no exception. In the wake of the pandemic, we have reflected on issues such as consumerism, damage to the environment, and racism within the fashion industry.
Being at home has made me reflect on the lifestyle I led before my quarantine and everything that I would like to change, including how to be a more responsible fashion consumer.
For this reason, two weeks ago I decided to make a commitment to support the objectives of the UN 2030 Agenda for Sustainable Development, together with the Unite 2030 group: to promote action for the climate, as well as responsible production and consumption.
But what does this mean? It is known that the fashion industry is one of the most polluting industries in the world, in addition to the fact that there are large international firms that make millions of garments a year, conditioning the human and labor rights of their workers, mostly women and children.
However, little by little consumers have become aware of this situation, looking for local, ethical, and sustainable brands, and changing habits to be more responsible fashion consumers.
Organizations such as Fashion Revolution have provided us with the search for information on certain brands, both about their work ethics and their practices and their impact on the environment through their annual report, the Fashion Revolution Transparency Index https://www.fashionrevolution.org/about/transparency/
Therefore, I share 9 tips to be a responsible fashion consumer:
1. Know your style
If you know your style, you are more likely to consume what you are really going to wear, what you like the most and what makes you feel more comfortable.
2. Buy less and use more
Once you identify your style, it is easier to buy clothes that you will wear over and over again. A good tip before buying is to ask yourself: what clothes in my closet can I combine it with? Will I use it at least 30 times? If the answer is no, it is better to leave it.
3. Look for quality
Price is not synonymous with quality. Not because a garment is more expensive or designer, does it mean that it has better quality, is friendly to the environment or is an ethical brand with its workers. To do this, it is important to learn about the materials and processes of the brands.
4. Bet on slow fashion, sustainable fashion and local brands
Contrary to fast fashion, slow fashion is a movement that promotes the manufacture of garments with respect to people, the environment and animals. Generally, sustainable brands, as well as local brands and designers, are a good example of slow fashion.
5. Stop consuming fast fashion
One of the most difficult habits is to stop consuming fast fashion, that is, fast fashion from large international chains that mass-produce clothing at affordable prices, such as Zara, H&M, Mango, Forever21, among others. If you have clothes from these brands, try to use them as much as possible to reduce their environmental impact.
6. Opt for vintage and second-hand clothes
There are more and more options for stores, markets and websites that offer vintage clothes and second-hand clothes, where you can find unique clothes and it is a good option to give it a second life.
Many times we have clothes in our closet that we have not used in years, but we do not want to let go because we like their color, pattern, cut, etc. Therefore, upcycling is an excellent option: use these garments to create new ones, or make small adjustments to change the design. If you can’t do it yourself, you can ask for help from a seamstress or tailor.
8. Closet cleaning
What to do with the clothes that we no longer wear? Throwing it away should be your last option. Before, you can think about reusing it, upclycling it, exchanging it with friends, selling it or donating it. Thus, you will give a second life to clothes and help reduce the generation of garbage.
9. Get informed
There are organizations, documentaries and apps that help us to be more aware of fashion consumption. Some of my favorites are:
Fashion Revolution https://www.fashionrevolution.org/
Good on you https://goodonyou.eco/
The true cost https://www.youtube.com/watch?v=nxhCpLzreCw
Draw Latin Fashion https://instagram.com/drawlatinfashion?igshid=k2ouh4py292v
I hope these tips will serve you and, above all, help you to generate awareness about fashion consumption.